
Next-Gen has the scoop: Doug Lowenstein, the president of the Entertainment Software Association is expected to announce within the next 48 hours that E3, the Electronic Entertainment Expo, the definitive video games show, has been cancelled. Industry sources have told Next-Gen that the reasoning behind this move is primarily one of cost versus return. Publishers aren't getting the media attention that they expect from the large amounts of cash that they're putting down to exhibit at the show.
Apparently publishers believe that the multi-million dollar budgets allocated to E3 would be better used on smaller, specific shows where publishers get all the limelight. There's the possibility of a smaller show taking place in May next year, but as Next-Gen puts it, "it's clear that the days of an industry event attended by all the major publishers, spending big money, are gone."
Check out our commentary on the cancellation at the continued link below.
Joystiq's good, the bad and the ugly commentary on E3's cancellation.
First up, the good.
- Our jobs get easier. During E3, the Joystiq team churned out 100 posts a day over the duration of the event, but there were probably still things that we missed. If there are multiple shows throughout the year, we'll be able to cover events in more detail and breadth.
- You, the reader, get a much more even flow of information. As one of the team members that didn't attend the show, I had a hard job keeping up with the flow of content. Now that E3 is gone, I can look forward to consuming my gaming news in smaller, easier to digest chunks.
- More access to the public? E3 was not accessible to the public, and was a strictly over-18 trade and press show. Hopefully future shows will split the show between press/trade exclusive days and open-access days so regular consumers can try out the latest games and hardware.
- A cooler atmosphere. E3 is was a very stressful place to be, with every booth being designed to be as loud and as bright as possible in order to attract as much attention as possible. Now that E3 is gone, publishers and developers won't have to spend so much money hiring dancers and huge booths. In other words, the games will have a chance to shine through.
- Worldwide game shows, not just L.A? Due to the expected fragmentation that the E3 cancellation is expected to bring, we can probably expect more regional shows designed to target individual demographics in different countries.
- More focus on indies? Independent developers either couldn't attend E3 due to the high cost, or if they did, they were drowned out by the big publishers and their massive booths.
- Less excitement? Like a little kid waiting for Christmas, E3 excited gamers the world across. They knew that come early May, they'd be reading about the games they'd be playing for the next year. The separate, publisher exclusive shows expected after E3 will probably mean less of this Christmas kid excitement. Or, the same excitement, but in smaller doses throughout the year.
- Our jobs get harder. Journalists and people covering the games industry will have to travel further and more often in order to cover the gaming industry. That could mean that smaller events get less coverage as the press prioritize their travel budgets.
- No more "big three" faceoff. One of the most entertaining parts of E3 was watching Sony, Microsoft and Nintendo try to one up each other.
- Lots more "big three" faceoffs. Imagine a world with Nintendo Space World, Sony SUPER EVENT, and MS X-event. Doesn't sound too appealing does it?
- Gamespot states that this is merely a downsizing and relocation. That effectively means the same thing as a cancellation. Next year's E3 will be a shadow of a memory of previous E3s. If the ESA doesn't manage to get the big guys back on board, another organizer will step in within the next 18 months with a show that will take E3's crown as the king of gaming trade shows.
- Don't expect any major gaming trade shows to take place next year. If the Gamestars Live/ECTS fiasco in the UK in 2004 was anything to go by, we can expect very little in the way of trade shows next year. 2008 will feature a lot of smaller, developer orientated shows, and by 2009/10 we'll be booking our tickets to go to E3's replacement.
- In the short term, GDC is going to get big, very big. As the next biggest American gaming show after E3, expect a lot of next year's big gaming news to come out of San Fransisco.
[Update #2: added the "bad" commentary. Stay tuned for miscellaneous "ugly" commentary.]
[Update #3: added the "ugly" commentary.]













(Page 1) Reader Comments
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Man, this really blows.
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But I guess the ydo have a point on the media not paying attention to them.
I guess we'll have to take this punch to the stomach once again.
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What a disappointment. I hope the money they (large companies) will save ends up going to good use. I don't think this is going to save the gaming media/retail any money, though. Now they'll have to pick and choose from smaller events (which will probably be overpriced) and the media hype will be harder to build up. This move hurts everyone (eventually). Damn...
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Hopefully this will spawn a certain Nintendo show...
I really don't see much of a problem.
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wow. That's a shocker. I guess it makes sense cash-wise and all, but that definately came out of left field. It's hard for me to remember a time as a gamer that E3 did exist. The whole expo has been such a staple of the industry for so long. I know I'm definately gonna miss all the hubub around May each year. It's cool that they're planning on doing some smaller shows, but it just won't be the same.
Rest in Peace E3...you'll be sorely missed.
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Eh, other than Wii, e306 it wasn't that much better than any other e3 I've been to. And Wii was crowded as hell. Swag was rare. Best games were all closed-door viewings. The parties were much more exclusive and rarer this year, too.
I felt like many of the people I was dealing were just going through the motions. It's like when you throw a party: usually everyone has fun but you, the organizer. Most people are working to promote their product or deal in media coverage, which means they are working. It's rare to have more than an hour to actually see or play anything for your own personal taste...unless you are just a videogame enthusiast who somehow got into e3.
If the cost v. returns are low then maybe its for the best. Boy will I miss being on my feet for three days straight, surrounded by a fat fanboys, body odor, and bitchy booth babes.
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I don't believe it. There's no way the largest annual gaming expo ever is going to suddenly vanish. No fucking way.
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Wow. This is unbelievable.
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Hopefully whatever alternative offers an organized presentation. Yes, E3 is a crazy time of the year, but it is all centralized in one location. Having too many shows may or may not be a good thing.
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I understand it...but I still hate it.
Hopefully E3 won't be cancelled forever and become a bi-annual event or something.
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"No one at the ESA was available for comment."
It says @ Mcvuk that there was no one at the ESA that was available for comment ... so it's not official yet.
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E3 is only canceled in its present form.
ESA wants to make it smaller, more productive, and more focus. This means less booth babes, less pounding music and lights, and a higher standard across the board since this will now keep Joe Schmoe that just works at an EB on the weekends from taking up time, space, and in turn money.
So yeah, ESA sounds like its making E3 BETTER!
http://www.gamespot.com/news/6154897.html
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WHAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Not getting there money's worth in media exposure? Are you fucking kidding me?!?! For those 3-4 days in May EVERY SINGLE YEAR. The ENTIRE eyes of the ENTIRE gaming industry are focused on that one event. Every magazine, every blog, every industry insider, every developer, every publisher...virtually any media outlet that is even involved with video games in the slightest way is at this event. Microsoft had a record amount of downloads on XBOX Live! during those 4 days, E3 is the only time of year I actually watch G4. How can they complain that they aren't getting enough media expousure? The entire media is there reporting!!!
This has GOT to be false. What these publishers have to realize is that this a period of time in which all eyes are on Sony, MS and Nintendo because of the launch of new consoles. Next year, all the attention will be on publishers and developers because we'll all be interested in new games, rather than new consoles. This is BS.
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i don't like the idea of having multiple expos for publishers separately especially if i was a reporter not to mention the chances of having to high tail it to another state for activisions expo then to washington for the nintendo expo, etc.
i would've preferred a longer e3 that spotlights specific publishers on certain days, however, i think that's how e3 ran anyway...
but as a non-journalist, it might be good cuz maybe they'll have an expo of some sort in atlanta.
i don't know much about journalism so maybe it is that much better to have these publishers have expos all over the country and such... e3 seemed really crowded too so that'd be a negatory for the jolly journalist, but other than that, yeah... well i'll just leave it at that.
this year's e3 would've been nice to goto though... if at least to see the nintendo press conference (or keynote whatever its called) pre-e3, i thought they presented themselves really well in that. i haven't had a chance to look at the sony conference speech though... so i won't say if nintendo outdid sony in terms of their presentations.
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It was only then that I ever heard of E3. With that in mind I think they are justified in thier belief that they don't get enough media coverage to continue to show in its current form.
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e3 is just a great show......
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E3 is great but it tends to cause companies to be even more competitive for coverage to a point where the only thing we get from E3 is "That MGS4 trailer was awsome! Man Halo 3 is coming to the 360! Wowzerz!". And everyone ends up missing out on whatever the press had to say about the games they actually PLAYED.
With smaller shows you can expect more coverage of the games themselves rather than just the event. We'll see.
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you BROKE my E3!!!!
i'm sooo sorry
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They're saying that the ESA is just supposed announce that the event is being "downsized" a bit for next year. Hmmm...I find that easier to believe than an outright cancellation...
http://www.gamespot.com/news/6154897.html
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This is totally not good for the industry
E3 brought EVERYONE together, and allowed cross-company exploration
Say, the people from The official Nintendo, PS, and Xbox mags would be exposed to things from OTHER COMPANIES for once (i get tired of reading the same old, self-aggrandizing shit in each respective mag)
Also, while this will be better economically for Internet Coverage, this= bad for magazines, because now, instead of paying for 1 set of plane tickets to go to LA for the week, now they have to pay to fly, well, everywhere, if they want to get good coverage.
Plus, its friggin' E3, how the hell could they take this away?!!?
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Hey dude, I was supposed to go to the 06 e3 too. I went in 2001 and loved it. 06 was the year to go and I got screwed by someone that was supposed to be a friend and then he lied about it. Originally he said he didn't have the money (he was supposed to keep me posted on the registration process, which he didn't, since he's been to e3 at least 3 times before)but then later he said he just blew it off because he didn't see the point. Aren't friends great...
I remember when the E3 show was the summer CES. The winter CES show used to have a few surprises too. Considering that the contract to host e3 in LA until 2012 was renewed not that long ago, we'll see how this news turns out.
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When I was in L.A. for E3, EVERY television station mentioned E3. Even Access Hollywood or one of those lame celeb shows had a correspondant there.
E3, I felt, was covered by much of the mainstream media, so I'm not sure what they mean media attention.
Part of me wonders if publishers were pissed Nintendo got all the attention and now they're backlashing in some sort of Elementary school way.
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